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The story of Luciano Cigars begins with passion: for people, creativity, and the extraordinary flavor found in carefully crafted premium cigars. Originally a nonprofit, what would become Luciano Cigars began as an initiative to provide fair wage jobs in the community of Estelí, Nicaragua, manufacturing for other premium cigar brands.
Tobacco farmer and cigar makers, Guillermo and George Rico, believe in patience. Building their business slowly and steadily through careful exposure of their cigars to the marketplace, Gran Habano’s hallmark is attention to detail and a high reliance on strict quality control in traditional tabaquero fashion.